Turkish Airlines Leverages ArabyAds CTV for Greater Tourism Appeal and Brand Connection

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About Turkish Airlines

Turkish Airlines, Turkey’s national flag carrier, offers flights to 272 destinations across Europe, Asia, Oceania, Africa, and the Americas, making it the world’s largest airline by destination count.

Campaign
Objective

Turkish Airlines partnered with ArabyAds CTV to amplify awareness and create curiosity for tourism in Turkiye & create engagement with the brand theme

Key Challenges in
Traditional TV Advertising

  • Faced intense competition from numerous local and international brands
  • Targeted viewers interested in premium internet services and entertainment
  • Used diverse ad formats and platforms to convert viewers into customers

Our Approach

  • Targeted countries included Bahrain, Iraq, Kuwait, Qatar, Saudi Arabia, and UAE
  • Focused on 25-45 year-olds, international travelers, fans of Turkish TV series, and lifestyle seekers
  • Applied filters to reach niche audiences
  • Utilized home screen ads on LG and Hisense TVs with audio-enabled, non-skippable videos
  • Implemented in-app instream ads for additional engagement

Results

Reached Over

790K

devices in 4 weeks

Achieved reach

29%

in KSA

23%

in UAE

16%

in Qatar

Secured a

0.69%

CTR on LG home-screen video ads

49%

of the audience showed high interest in travel content, with notable engagement from movie fans and heavy streamers