Dubai, Feb 21, 2025 – ArabyAds, a leading global ad-tech company, has announced a strategic expansion of its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey. This milestone marks a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey’s position as a bridge between Europe and the Middle East.
Through this expanded collaboration, Turkish advertisers will gain exclusive access to TVekstra’s premium LG CTV inventory, backed by ArabyAds’ data-driven marketing technology and transparent measurement solutions. By combining TVekstra’s extensive local expertise and deep market penetration with LG Ad Solutions’ cutting-edge CTV technology, this partnership enables brands to connect with consumers on the big screen with unmatched precision and scale. The offering includes both direct and programmatic buying models, allowing advertisers to leverage programmatic guaranteed deals to optimize campaign performance.
Merve Eraslanoğlu, CEO and Co-Founder of TVekstra, emphasized the transformative potential of this partnership: “As Turkey’s leading CTV advertising platform, TVekstra is excited to work alongside ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG’s premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.”
Mahmoud Fathy, CEO and Co-Founder of ArabyAds, added: “Turkey’s thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions. Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.”
Ed Wale, VP, International of LG Ad Solutions noted: “Expanding our partnership into Turkey with TVekstra is a major milestone for the partnership. The success we’ve achieved in MENA has proven the power of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market.”
As Turkey continues to establish itself as a key player in the regional tech and advertising ecosystem, the partnership between ArabyAds, LG Ad Solutions, and TVekstra is set to drive innovation in the CTV space. By offering exclusive inventory access, precision targeting, and transparent measurement, this collaboration is poised to set new benchmarks for the future of CTV advertising in Turkey.
For more information on how to leverage LG Ad Solutions’ connected TV advertising capabilities in Turkey, please contact ctv@arabyads.com or visit ctv.arabyads.com.
About TVekstra
TVekstra is Turkey’s premier Connected TV (CTV) advertising platform, providing advertisers with access to 1.8 million LG Smart TV households and delivering 160 million monthly impressions. With a focus on data-driven targeting, programmatic efficiency, and premium inventory, TVekstra enables brands to create impactful, large-screen advertising experiences that drive measurable business outcomes.
For more information, visit www.tvekstra.com.
About ArabyAds
ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand’s journey in a customer lifecycle ranging from customer acquisition, retention, and monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first, and omnichannel marketing.
Entrepreneur Middle East recognized ArabyAds as “The Best E-Commerce Marketing Platform 2021.” In 2023 and 2024, ArabyAds was recognized as the “Marketing Platform of the Year” by the Mobile Marketing Association MMA MENA.
For more information, please visit www.arabyads.com.
Press Contact: For any media queries, please contact pr@arabyads.com.
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands reach hard-to-find audiences at optimal frequency across the fragmented streaming TV landscape. Leveraging advanced TV audience data and Video AI, LG Ad Solutions drives impactful, measurable results through relevant and engaging advertising experiences.
For more information, visit www.lgadsolutions.com.