Arla Organic Leverages ArabyAds for Innovative Connected TV Campaign Targeting UAE Back-to-School Shoppers

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About Arla Organic

Arla Foods Group is a major Danish-Swedish dairy co-op and the top dairy producer in Scandinavia and the UK, ranking as the fifth largest dairy company globally.

Campaign
Objective

Drive sales with innovative, targeted communications
during back-to-school season

Key Challenges in
Traditional TV Advertising

Traditional Marketing Challenges in FMCG Sector

  • High cost of TV advertising
  • Lack of focused targeting
  • Low measurability of traditional methods

Our Approach

  • Created a user cohort on CTV of UAE moms and family audiences aged 25-45, interested in kid and family content.
  • Displayed a special promo code on LG and Hisense connected TVs’ home screens
  • Encouraged purchases on Carrefour’s app or website
  • Retargeted users on mobile and tablets to close the loop between TV and digital engagement

Results

First CTV-to-e-commerce integrated campaign achieved significant success.

Reached

350K

households in 4 weeks

High cross-device engagement

68%

on TV

32%

on mobile & tablets

Engagement

0.4%

CTR Peak engagement on Thursday & Friday

791+

coupon redemptions on Carrefour

0.11%

TV-to-e-commerce redemption rate

82%

increase in sales volume compared to the previous year