Nissan is a global full-line vehicle manufacturer that sells more
than 60 models under the Nissan, Infiniti, and Datsun brands.
To position Nissan’s X-Trail model as the premier choice for families in Saudi Arabia through targeted marketing efforts aimed at increasing brand awareness, enhancing familiarity among consumers, and sparking curiosity about the vehicle’s features and benefits.
We utilized a 3-phased solution integrating artificial intelligence and machine learning for programmatic cross-device campaigns at scale.
Phase 1
AI algorithms extracted co-viewing signals from household TVs to pinpoint families, leveraging automatic content recognition, affinity, and classification signals.
Phase 2
Targeting these families on their connected TVs through first screen advertising on CTV home screens, App store targeting on OEM LG TVs, and direct app integrations.
Phase 3
AI facilitated household sync based on multiple parameters such as IP mapping, geo-spatial signals, and device OEM signals, closing the loop between TV and mobile by engaging consumers on TV and retargeting them on mobile devices within the same household.
families reached in Saudi Arabia
users interacted with the campaign
Audience Views
Video Completion Rate
Cross-Screen Intent
