ArabyAds | Emirates NBD Teams with ArabyAds to Drive ENBD X App Launch Through Strategic Connected TV Campaign

About Emirates NBD

Emirates NBD, a leading UAE financial services brand with a value of USD 3.89 billion, serves over 9 million customers across 13 countries and operates Liv, the region's fastest-growing digital bank.

Campaign
Objective

Leverage connected TV advertising in a brand-safe environment, aimed to strategically drive downloads of their ENBD X app through a high-impact engagement campaign.

Key Challenges in
Traditional TV Advertising

Engaging Emirates NBD’s target audience, who
predominantly rely on mobile and traditional media for banking
Standing out in a crowded media landscape to effectively capture attention and drive app downloads

Our Approach

Targeted UAE users aged 18-45, heavy streamers, and mid-to-high-income households interested in business finance
Ran ENBD X video ads on LG TV home screens with audio and clickable features
Used interactive ads to engage users and highlight the Emirates NBD app over a 5-week period