How Clorox Boosted Brand Awareness in Saudi Arabia with ArabyAds’ HomeSync+ During a 10-Day Campaign

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About Clorox

Clorox Company is a global American manufacturer of a diverse range of products, including cleaning supplies, digestive health items, grilling accessories, and home care goods.

Campaign
Objective

Create awareness and top-of-mind recall for Clorox in the Kingdom of Saudi Arabia.

Key Challenges in
Traditional TV Advertising

  • Establishing Clorox’s presence in a competitive market where local brands dominate
  • Reaching Saudi consumers with a targeted message despite cultural and market differences
  • Creating impactful engagement through multiple digital platforms to drive brand recall and consumer action

Our Approach

We utilized HomeSync+ to innovate and enhance brand engagement through connected TVs.

  • Used CTV’s audience targeting for demographics, location, and content preferences
  • Retargeted users on LG TV Home Screen, LG App Store, and through programmatic ads
  • Followed up with retargeting on mobile devices, tablets, desktops, and PlayStations using HomeSync+

Results

960K+

Impressions generated within 10 days, reaching a highly relevant audience

High Cross-Device Engagement for Clorox Brand with

1.94%

CTV CTR

1.19%

Cross-Screen CTR

1.73%

an average CTR

High Cross-Device Engagement for Clorox Product with high CTR rates

1.85%

Sunday

1.95%

Monday

1.81%

Tuesday