ArabyAds | How du Achieved a Subscription Surge with ArabyAds’ Cutting-Edge CTV Campaign

About du

du is one of the two leading telecom operators in the UAE, offering fixed line, mobile, internet, and digital TV services, along with carrier services, data hubs, internet exchange facilities, and satellite services for broadcasters.

Campaign
Objective

du sought to boost its Home Revamp service subscription rates by leveraging dynamic ad engagement through innovative, cross-device advertising strategies.

Key Challenges in
Traditional TV Advertising

du had to compete with rivals launching high-speed plans and premium content.
The introduction of advanced high-speed plans by competitors posed a challenge for du to differentiate itself.
With rising consumer expectations and market advancements, du needed innovative strategies to stand out.

Our Approach

Our campaign harnessed advanced strategies and innovative techniques to drive exceptional results and engage audiences effectively across multiple platforms.

Used dual-targeted ads with interactive QR codes to cater to both du’s existing and potential customers.
Employed Home Sync+ technology for effective retargeting across mobile, tablet, and desktop devices.
Implemented consumption-based profiling to engage heavy streamers and optimize message delivery.